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Testing
Test everything. It's simple and the payoff can be enermous
Untill you start testing different response + performance levels, your leaving massive potential on the table
With each spesific and compute the cost perprospect, the cost perclose, the average sale perprospect, the average sale perconversion perprospect + the average profit persale against the control
When you test one approach against another + carefully analyze + tabulate the results, you will be amazed that one approach always substantially out pulls all the others by tremendous margin
TEST EVERY SALES VARIABLE. Any positive or negative data can help you manipulate dramtically the effectiveness of your sales Efforts.
NEVER TEST BIG IF YOU CAN TEST SMALL
AS SPLITS ALLOW YOU TO TEST TWO APPROACHES WITH ONE HOMEPAGE
When advanced test quality of response instead of more quantity
Whatever you think is your best selling price probably isn't
Break Even Today, Break the Bank Tomorrow
Most Business generate a substantial amount of profit from clients who keep repurchasing, again + again
acquiring clients at a break even or a slight loss + making substantial profits on back end purchasing is one of the most overlooked + underutilized methods of client growth + generation available to you
Untill you know excatly how much combined profit a client represents to your business for the life of that relationship, you can't determine how much time, effort + expense you can afford to invest acquire a client in the first place
many companies increase their clients + profits merely by shifting their focus from trying to make a huge profit on the acqusition of the client to making their real profit on all the repeat purchases that results from those new clients, ex: own expirience in jogja with two shops at the same time
The Goal is to make the 1'st purchase so much more appealing that people find it harder to say no then yes
Give salespeople greater financial incentive to bring in new, first time clients can produce tremendous results in the right situation
Clients Marginal Net Worth
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Business Blue Print
Business | Financial | Product | Marketing | C.S.R | Clients | Other Players | Change
Home
Testing
Test everything. It's simple and the payoff can be enermous
Untill you start testing different response + performance levels, your leaving massive potential on the table
With each spesific and compute the cost perprospect, the cost perclose, the average sale perprospect, the average sale perconversion perprospect + the average profit persale against the control
When you test one approach against another + carefully analyze + tabulate the results, you will be amazed that one approach always substantially out pulls all the others by tremendous margin
TEST EVERY SALES VARIABLE. Any positive or negative data can help you manipulate dramtically the effectiveness of your sales Efforts.
NEVER TEST BIG IF YOU CAN TEST SMALL
AS SPLITS ALLOW YOU TO TEST TWO APPROACHES WITH ONE HOMEPAGE
When advanced test quality of response instead of more quantity
Whatever you think is your best selling price probably isn't
Break Even Today, Break the Bank Tomorrow
Most Business generate a substantial amount of profit from clients who keep repurchasing, again + again
acquiring clients at a break even or a slight loss + making substantial profits on back end purchasing is one of the most overlooked + underutilized methods of client growth + generation available to you
Untill you know excatly how much combined profit a client represents to your business for the life of that relationship, you can't determine how much time, effort + expense you can afford to invest acquire a client in the first place
many companies increase their clients + profits merely by shifting their focus from trying to make a huge profit on the acqusition of the client to making their real profit on all the repeat purchases that results from those new clients, ex: own expirience in jogja with two shops at the same time
The Goal is to make the 1'st purchase so much more appealing that people find it harder to say no then yes
Give salespeople greater financial incentive to bring in new, first time clients can produce tremendous results in the right situation
Clients Marginal Net Worth
- Compute your average sale + your profit persale
- Compute how much additional profit a client is worth to you by determining how many times he or she come back
- Compute precisely what a client cost by dividing the marketing expenses by the # of clients it produces
- Compute the cost of a prospect the same way
- Compute how many sales you get for so many prospects
- Compute the marginal net worth of a client by substracting the cost to produce the client from the profit you expect to earn from the client over the lifetime of his patronage.
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Business Blue Print
Business | Financial | Product | Marketing | C.S.R | Clients | Other Players | Change
Home
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